"multi-disciplinary designer" Edward Heal poses a problem and a solution in his work. One example is his detergent T-shirt. The man is very clever to say the least.
"Problem:
Create an exciting new way to promote / advertise
Persil washing detergent.
Solution:
Washing detergent contained within the fabric of the
t-shirt, so that it cleans itself and a full load of washing.
The Idea has been related to festivals in the summer,
in particular Glastonbury, where each visitor will
receive a t-shirt covered in detergent dots. Once the
t-shirt is taken home and washed you are left with
your own number and a unique pattern of dots. "
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